Is Jacquard weaving the branding technique you’ve been looking for?

Published - 6th November, 2017

Jacquard weaving is one of the most effective branding techniques used for bespoke knitwear.

Jacquard woven beanies should be on every promotional marketer’s mind at this time of the year, as the results can be quite incredible when this branding technique is applied to knitted beanies. It can turn a very simple beanie hat into a stylish statement.

‘’Jacquard weave is named after the Frenchman Joseph Marie Jacquard who invented the patterning mechanism in 1801.’’

What is jacquard weave?

Jacquard woven patterns are produced on a special weaving loom, fitted with a specific patterning mechanism, made up of a series of needles. It usually combines two or more sets of yarn together to create a design which is applied onto the beanie.

The important thing to remember here is that the more colours and detail that the design has, the less stretch the beanie will have. Because of this, we would suggest using simplistic designs, as these tend to work best.

Here are a few examples of jacquard woven beanies:

Key points:

  • Large branding space.
  • A bespoke only branding technique.
  • Resilient.
  • Produce intricate designs.
  • Can use multiple colours.
  • The more detailed the design, the less stretch the hat will have.

Here are a few more examples of jacquard woven beanies:

A final thought!

Jacquard weave is a bold, clean and wildly popular technique that should, at the very least be a consideration when branding a bespoke beanie throughout the autumn and winter months.

Of course if jacquard weaving is not for you, we have a plethora of other amazing branding techniques, both in house and bespoke made. These include, but are not limited to: embroidery, liquid metal, laser cutting, woven badges, buckle customisation and various printing methods.

Whatever the weather this winter, we have a great range of Promotional and Retail quality headwear to keep your client’s head warm, and better still we have created a PLAIN label catalogue ready for you to download and send to your clients – totally FREE of charge.


For more information about any of the above please contact the sales team on 01376 560380 /

For a better insight into all the changes that have happened at Sharon Lee in our Platinum year, head over to our recent blog – EVERYTHING YOU NEED TO KNOW IN OUR PLATINUM YEAR or if to learn more about our range of why audits and testing is important have a read – WHY AUDITS AND TESTING ARE SO IMPORTANT FOR SUPPLIERS AND RETAILERS ALIKE! 

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