WHY ARE CAPS SUCH AN IMPORTANT PART OF GOLF?

Published - 27th June, 2016

WITH THE PGA TOUR SCHEDULE WELL UNDERWAY AND THE OPEN CHAMPIONSHIP DUE TO TOUCH THE GREEN AT THE HISTORIC LINKS OF ROYAL TROON THIS JULY.

Why are baseball caps and visors such an important part of golf lifestyle, both professional and amateur?

“Show me a man who is a good loser and I’ll show you a man who is playing golf with his boss”.

History.

The initial idea for branded caps in golf wasn’t originally anything to do with golf, which may come as a surprise, but in fact from a classic promotional aspect with an appliance manufacturer, Amana, offering $50 per PGA Tour player to wear a cap with their logo placed to the front during a four-day tournament.

Professionals and Caps.

At pro level it’s pretty simple. It’s all about sponsorship with the likes of Nike, Ping and Titleist paying on average $75,000+ per year to put their brand on the front of tour players caps.

Tiger Woods’s overall deal with Nike in 2009, for example, was estimated at $20 million per year.

The exposure PGA Tour golfers receive on television makes them very attractive to businesses eager to have their names seen by golf fans worldwide. While golfers haven’t ended up emblazed with logos all over them, unlike many other sports such as motorsport and cycling, it’s very rare to see a tour player who doesn’t at least wear a sponsors name on their hat.

Amateurs and Caps.

For an amateur it has nothing to do with big sponsorship deals but more to do with an affiliation with a brand, be it the clubs they use or a golf club that they are a member of.

Caps in general.

Of course there are practical applications for wearing a baseball cap – they keep the glare away from your eyes and keep you from getting sunburnt when you’re out on the green.

The promotional application of caps in Golf.

Sharon Lee has a selection of golf inspired headwear, ideal for clubs, corporate events or even the golf brands themselves, with off the shelf options such as the C6719 – Airtex sports mesh 6-panel cap, the new C6720 tactile polyester 6-panel cap and a brand new range of Sneaker Mesh caps coming soon.

For further information or to speak to one of the sales team please feel free to contact us on 01376 552235 or info@sharonleeltd.co.uk