How to start getting creative using branding techniques!
Published - 29th August, 2017
Create a composition, rich in imagination using a nearly endless supply of branding techniques.
Designing a product that makes an impact on your target audience is no easy task. Read on to find out how you can create a truly unique hat by simply getting creative with your branding techniques.
Why is branding so important?
Branding will most certainly add that ‘je ne sais quoi’ to any garment. The options are endless, but you need to make sure that your product is unique. The right technique can transform an otherwise generic product into a bold and lavish statement, so make it count!
Branding techniques are not only important for creative purposes but also for recognition. For example a plain red cap is just a plain red cap. But if it is branded with the Coca Cola logo then it is transformed into a marketing vehicle for the world’s biggest drinks brand. How you brand it however, is another topic altogether.
It’s time to accessorize the accessory!
You have so many choices of branding to choose from. Embroidery tends to be the most popular choice, and for good reason! It is a solid and reliable option that is sure to deliver. One way it can be enhanced further is to create it in a 3D finish.
If embroidery isn’t the technique for you or your campaign, then there are countless others you can consider such as; woven badges, laser etching, woven labels, applique, various printing techniques, liquid metal and even bottle openers on cap peaks. Even the buckle and the seam taping on the inside can be lifted with branding.
A Final thought:
There are so many ways you can create or adapt a cap to make it stand out. If you wish to create an innovative product but aren’t sure, then we at Sharon Lee are more than happy to design top quality headwear for you.
THE MUST HAVE GUIDE FOR 2017.
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For a better insight into all the changes that have happened at Sharon Lee in our Platinum year, head over to our recent blog – EVERYTHING YOU NEED TO KNOW IN OUR PLATINUM YEAR or if to learn more about our range of Retail Styled Headwear have a read of our RETAIL GIANTS vs SHARON LEE – THE COMPARISON BLOG.