The bucket hat – the hat of the summer?

Published - 3rd May, 2018

Would you use bucket hats in your next promotional campaign?

Bucket hats appear to be super popular with large high street retailers right now. Fashion savvy experts appear to predict lots of bucket hat sales throughout the summer months. We know this due to the increase in orders from the high street retailers.

A simplistic design, this hat style is commonly referred to as the bucket hat because of the wide downward facing brim. They are mostly an unstructured lightweight hat that keeps the sun off of your head, and they are easy to store in bags or even pockets.

Origins of the bucket hat

This style of hat emerged in the early 1900s as a way for British and Irish farmers and hunters to protect themselves against the rain when working. The simplistic functionality of the hat allows for it to protect the wearer from the sun and the elements, making it a well-suited hat for all seasons. In the 60s, it was adopted as a fashion item and has flipped in and out of style ever since. Whilst it can be considered as a ‘love-hate’ product by some, there’s no denying its credible century-long heritage.

A trending item?

Bucket hats are stocked by streetwear brands such as Urban Outfitters and Stussy. Supreme and Lacoste’s collaboration in April saw more bucket hats than baseball caps with all of them selling out on the first day. Topman and ASOS have also been stocking a wide range in time for this summer, perhaps to appeal to the ever-growing festival market.

It’s not just brands that have recently championed the bucket hat style, celebrities such as Rihanna, Usher and Justin Bieber have all been seen wearing a bucket hat.

CELEBS BUCKET HATS

A GQ article also discusses how the bucket hat is back in style; ‘there have been a handful of notable adopters this year, and they’ve made the accessory look more than redeemable—and even great—whether on the runway, at Fashion Week, or in the real world.’ https://www.gq.com/gallery/bucket-hat-is-back

Potential Branding options

Popular fabrics such as PU leather, cotton, satin, corduroy and more are all available when choosing this style. All over sublimation and woven badges could perfectly compliment the large branding area available on this style of hat. In terms of colour options you can go as bold or as understated as you wish, and brands will produce versions at either end of the spectrum. You could even take inspiration from the famous Stone Rose’s camouflage styled hat.

A final thought

Whilst not for everyone, the bucket hat is poised to be a killer trend this summer, particularly appealing to festival goers and anyone looking to protect themselves at outdoor events. In terms of the options we can offer, it is exclusively part of our bespoke service which means virtually anything is possible!

With this potentially promising fashion resurgence, will the bucket hat transcend successfully into the promotional industry? Only time will tell. If you want to make it happen, contact the Sales Team to run through the options.


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For more information about any of the above please contact the sales team on 01376 560380 / info@sharonleeltd.co.uk

For a better insight into all the changes that have happened at Sharon Lee last year, head over to our recent blog – A FULL RECAP OF EVERYTHING WE HAVE INTRODUCED IN 2017

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